Market Map
Six kinds of people slide into your DMs. They don't all buy the same way, and they don't all buy at the same speed. Here they are, ranked from fastest yes to slowest — each with an opener you can copy and send.
The Rebook Regular
She's already sat in your chair and loved the result. The easiest money on your calendar — she just needs the nudge to come back.
The Event Client
Wedding, photoshoot, birthday, reunion. There's a date on the calendar, so urgency is built in. Book her before the rush.
The Protective-Style Seeker
Wants boho locs, sew-ins, or braids — low-maintenance for summer, travel, or a break from heat. Ready when the styles are in front of her.
The Healthy-Hair Client
Wants a silk press that lays right and keeps her hair healthy. She's choosing a stylist she can trust with her natural hair.
The Product Shopper
Found you on Amazon or Instagram and likes what you use. A quick win — and a warm door into booking a service later.
The First-Timer
Heard about you, maybe from a referral, but hasn't booked yet. She needs to feel safe before she says yes. Worth the warm-up.
Swap the brackets for her name, her event, the product she looked at. The more specific you are, the faster she replies. We'll add buyer types and tune these openers as we learn who's really filling your chair.